RE: What are keywords?

Note that, "what is life insurance policy" equally matches "what is life insurance" and "what is insurance policy", so even without the keyword, the bot may use either response.

I would recommend you also add "life" as a keyword to the first response.

Also, if you want "what is life insurance policy" to use the first response then add it as a valid question for this label as well.

what is life insurance
Answer for life insurance
keyword: life
label: #lifeinsurance

what is life insurance policy
#lifeinsurance

what is standard cover in policy
answer for standard cover
keywords: standard
label: #standardcover

what is insurance policy
Generic answer for insurance policy
keywords: policy
label: #policy